Destination Tracking links follow the campaign hierarchy from the creative level, up to the brand (advertiser) level. You can specify a default tracking link per brand, and per offer, and then finally on a specific creative.
If you do not specify a tracking link to a creative it will default to the next level up in the hierarchy (ie. Offer Default Link, or Brand Default link if offer level is not specified).
This is useful when you wish to create many creatives within an offer, but you want them all to go to the same place. For example, if you load up a banner package to an offer, and you want them to go to the same link, you can leave the links blank on the creative level, specify the destination on the offer level, and that way each creative tracker generated will default to the specified link on an offer level
Example:
If the following Destinations Links and Appends are utilized
Brand
Destination Link: <blank>
Link Append: ?brand=2&id=%click_id%
Offer
Destination Link: https://domain.com/signup
Link Append: <blank>
Creative 1
Destination Link: <blank>
Link Append: <blank>
Result: https://domain.com/signup?brand=2&id=%click_id%
This creative would pull the destination link from the Offer Level, and the Link Append from the Brand Level (since the offer level Append is blank)
Creative 2
Destination Link: https://domain.com/landingpage
Link Append: <blank>
Result: https://domain.com/landingpage?brand=2&id=%click_id%
This creative would use the destination link specified in the creative, and the Link Append from the Brand Level (since the offer level Append is blank)
Creative 3
Destination Link: https://domain.com/landingpage
Link Append: ?brand=2&id=%click_id%&newvar=1234
Result: https://domain.com/landingpage?brand=2&id=%click_id%
This creative would use the destination link specified in the creative, and the Link Append from the Brand Level (since the offer level Append is blank)
Click here to see a list of our supported values.