Advertiser - (Optional) An Advertiser represents an affiliate program, operator, or company

Brands - Brands can be used as specific brands (YourBrand), or as brand and it’s vertical, or geo (YourBrand - Casino, YourBrand - SE), depending on your needs.

Offers - Offers are thought of as specific agreement types, these house specific creatives, default agreement and partner specific agreements. Offers are what you add partner agreements onto. You can add an unlimited number of partners to an offer, but you can only add an individual partner to an offer once.

Creatives - Creatives live within offers. Our system supports banner, or text creatives.

Agreements - An agreement is a connection between a partner, and an offer, where you specify deal terms. A Partner must have an agreement added to an offer to create links, pull creatives, and place pixels. You can add an unlimited number of partner agreements to an offer, but you can only add an individual partner to an offer once.