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Introduction to Tracking Links
Introduction to Tracking Links

How do server-to-server pixel flows work; registration, deposit, postback URL, pixels, click ID variable

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Written by Andrew Alvarado
Updated over 3 years ago

Server To Server Pixel Flow

When a partner utilizes a tracking link, the end user follows the following journey

  • User clicks on a unique tracking link

  • Intelitics server appends a unique dynamic variable for every click, called a ClickID, and performs a redirect to the operator’s site (Landing Page)
    eg. ClickID= 123456789

  • When the visitor reaches the landing page, the Click ID is collected and stored on Operator’s Server

  • User registers/deposits

  • Operator makes a server side call to Intelitics instance via postback URL (Including the Click ID variable)

  • Intelitics server registers the conversion and all appended click data

  • Conversion data exists in reporting in the platform

Learn the structure of our tracking links here.

Click here to learn how to generate a tracking link for a partner here.

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