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Setting up a Partners Pixels
Setting up a Partners Pixels

How to set up pixels for your partner; piggyback pixel, smart pixel, server-to-server pixels

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Written by Andrew Alvarado
Updated over a week ago

For reporting insights and dynamic postback options, partners are able to pass up to 5 dynamic subid parameters in the provided tracking link: s1, s2, s3, s4, s5

Prior to running a campaign, partners can place multiple server-to-server “pixels” within the platform on the following potential conversion events:

  • Install - Called once on every install in the system event for a unique clickID

  • Registration - Called once on every registration event in the system for a unique clickID

  • Deposit - Called on every deposit event in the system for a unique clickID

  • Qualified Deposit - Called once when a clickID's deposit event is "Qualified". This is in relation to the agreement set on the offer level. If a qualification is set, the event will only trigger once the condition is met. If the agreement does not have a qualification in place, every First Time Depositor (FTD) will be counted as "Qualified"

These partner pixels are fired immediately when the Intelitics system processes the appropriate transaction. We sometimes call a partner’s pixel a “piggyback pixel” or webhook, as it relies on the Intelitics smart pixel first.

If a dynamic variable needs to be returned to the partner in order for a pixel to function properly, you may reference these using the aforementioned subID parameters

The URLs saved here will be called when the conversion event occurs, utilizing the optional SubIDs stored in the click data.

For knowing which subIDs to utilize, please see Recommended Tracking Link SubID Structure

On the offers page, view the “pixels” tab and click “+ pixel”

  1. If an administrator/account, select the partner to fire the pixel for

  2. Select the conversion event, this tells the platform when to fire the partners pixel

  3. Enter the partner URL, pass the correct variables used the specified placeholders

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