Meta Ads, formerly known as Facebook Ads, allow businesses to reach a wide audience across Facebook and Instagram. With advanced targeting options based on demographics, interests, and behaviors, Meta makes it easy to connect with the right audience. The platform also provides robust analytics and tracking tools to measure campaign performance.
Integrating Meta Ads with Intelitics gives you comprehensive insights into ad performance across campaigns. This integration enables precise ROI tracking, supports lookalike audience creation, and helps you make data-driven decisions to optimize ad spend and strategy.
Intelitics integrates directly with Meta to send enriched, first-party data that improves campaign performance. Running alongside your Meta Web Pixel, this integration gives Meta a fuller picture of user activity—including registrations, installs, FTDs, QDs, wagers, and NGR—and transmits the data server-side via the Meta Conversions API (CAPI). The result is improved Event Match Quality scores, more accurate in-platform reporting, better campaign targeting, and stronger overall performance.
Get started now!
Configure Meta (CAPI) <> Intelitics
Head to Tech / Integrations
Click "+ New"
Complete the form to enter your details
Type: Select Facebook
Account ID: Enter your Meta Ad account ID
External ID: Enter your Meta Pixel ID
Access Token: Enter a Meta system user access token
Click through your new integration
Create new Integration
Go to the Postback tab and click Add Postback Event
Internal Event: Select an Intelitcs conversions event
Event: Enter the name of your Meta conversion event (eg. Purchase)
Attributes sent: Select the data to send either events or events and value
Click Save
Enter postbacks
That’s it—your setup is now complete.